Daniel Lee has been named Burberry’s new creative director. As Business of Fashion anticipated, the British designer will succeed Riccardo Tisci at the head of the house, who came to the company in 2018. This is the first time that Lee has headed an English firm, after having put Bottega back Veneta in the spotlight: he was responsible for turning the Italian brand’s accessories into the most desired of street style. His was a good stage both creatively and financially until he decided to leave office in November 2021.
“I am delighted that Daniel is joining Burberry as our new Creative Director. He is an exceptional talent with a unique understanding of today’s luxury consumer, with a strong track record of business success. His appointment reinforces the ambitions we have for Burberry”, commented Jonathan Akeroyd, CEO of Burberry, in a press release. At the moment no further details of this news are known, which adds to a year marked by the debuts of new designers at the head of some of the great luxury houses, especially in Milan with Ferragamo, Etro, Missoni, and Bally. It’s time to wait and see what Lee’s next steps are at Burberry.