New season, new items of desire. FAME has been added to our autumn wish list, the new perfume by Paco Rabanne that will give a lot to talk about this season. It is not for less, since the firm combines with this new launch the figure of the mythical designer –even incorporating some of the most disruptive elements created by Rabanne– with a true icon for today’s young people, the actress Elle Fanning, as the muse of this new fragrance. Designer and brand have been, since their beginnings in the 60s, an indisputable reference for groundbreaking creations, innovation, and the spirit of change, a spirit that is still alive today, and that is also transferred to its line of perfumery, A must for all fashion lovers.
“I am delighted to be an ambassador for such an emblematic brand as Paco Rabanne. I was completely captivated by the concept and felt like it was a perfect fit and reflected my personality. Being part of this new chapter was an immediate yes”, says the actress, who thus joins a long list of celebrities who have been muses of the firm such as Jane Fonda, Audrey Hepburn, Brigitte Bardot, and Françoise Hardy.
If we had to describe the smell of this fragrance in one word, it would be femininity. But in addition, FAME exudes sensuality, elegance, joy, and avant-garde. Words that would also serve to make a faithful personal portrait of Elle Fanning.
FAME was born in Grasse, by renowned perfumers such as Dora Baghriche, Marie Salamagne, Alberto Morillas, and Fabrice Pellegrin, with 90% ingredients of natural origin and respectful of the environment, among which the exquisite mango, the delicate jasmine, and sensual incense. “The result is the first contemporary incense fragrance for women, full of contrasts and sensuality, which exalts the free and disruptive character of the Paco Rabanne woman”, explains one of its creators.